Jaringan Advokasi Tambang: A GIFT OF INNOCENCE FOR MR. PRESIDENT

Credits & Description:

Advertiser: JARINGAN ADVOKASI TAMBANG (MINING ADVOCACY NETWORK)
Agency: GREY INDONESIA
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertising campaign: A GIFT OF INNOCENCE FOR MR. PRESIDENT
Copywriter: Adyasa Devindra (Grey Group Indonesia)
Senior Art Director: Berry Dawanas (Grey Group Indonesia)
Junior Graphic Designer: Ekariana F Irawan (Grey Group Indonesia)
Executive Creative Director: Randy Rinaldi (Grey Group Indonesia)
Studio Artist: Budi Tattoo Santosa (Grey Group Indonesia)
Creative: Dody Wip (Freelancer)
Head Of Studio: Sugiono Yopie (Grey Group Indonesia)
Copywriter: Galih Dion Prayoga (Grey Group Indonesia)
Senior Art Director: Ogi Prayoga (Grey Group Indonesia)
Copywriter: Randy Rinaldi (Grey Group Indonesia)

Strategy
The objectivesResolve the problems faced by the victims of the Mudflow in Porong, Sidoarjo, East Java, through the authority of President Susilo Bambang Yudhoyono, before the approaching end of his presidential term.The challengeHow can we urge the President to take firm measures in resolving the problems of the Mudflow victims in Sidoarjo, that has been dragging on in uncertainty for the past 7 years. The idea:Create a story with high news value, born from the sincerity of the school children of Porong Sidoarjo, in making a bust statue gift of President Susilo Bambang Yudhoyono from the mud of the Sidoarjo Mudflow, which the children then delivered in person to the President in the Presidential Palace.The bust statue serves as a medium to remind the President daily, that the mudflow problem is still waiting to be resolved.

Execution
The handing over of the bust statue of the President by the Porong Sidoarjo school children in the Presidential Palace has captivated the media attention, from newspaper, TV, radio, and online media.The news is further amplified by the social media through the sharing of its pictures.

Effectiveness
The visit of the Porong Sidoarjo school children to the Presidential Palace to deliver the mud statue of the President became BIG headline news in various mass media, creating a persuasive pressure for the President to resolve the problem at hand.People talked about that bust statue of President Susilo Bambang Yudhoyono made by the children from the mud of the Sidoarjo Mudflow through all media, and its picture is extensively shared through social media and instant messaging.