MTV: PLAY MY MTV

Credits & Description:

Advertiser: MTV BRASIL
Agency: LODUCCA
Category: Best Use of Audio
Advertising campaign: PLAY MY MTV
Director And D.O.P: Alexandre Sorriso (Collecting Smiles)
Media VP: Daniel Chalfon (Loducca)
Account Group Director: Fabiane Veiga (Loducca)
Creative Director: Fábio Saboya (Loducca)
Creative Director: Guga Ketzer (Loducca)
RTV Producer: Claudia Stancev (Loducca)
Media Group Director: Kelly Cota (Loducca)
Account Supervisor: Renato Nose (Loducca)
Copywriter: Thiago Bocatto (Loducca)
Media Director: Adriana Favaro (Loducca)
Planner Director: Daniel De Tomazo (Loducca)
Copywriter: Raphael Franzini (Loducca)
Executive Producer: Ana Luisa Andre (Loducca)
Creative Director: Cássio Moron (Loducca)
Client Services Director: Fernão Cosi (Loducca)
Planner VP: Ken Fujioka (Loducca)
Art Director: Rafael Barbosa (Loducca)
D.O.P: Rinaldo Lima
Creative Director: Sérgio Mugnaini (Loducca)
Account Director: Tatiana Moliterno (Loducca)

Execution
The audience appreciate MTV’s history of non-conventional content. By making music with the sound of MTV shows, the Play My MTV experiment tries to bring back the channel’s essence: music + television.

Effectiveness
The short films were included on MTV’s programming and on its YouTube channel. Thus, generating exclusive material to be shared by the audience. By featuring guitar players with great respect in the country, the content managed to reach a broader audience and raise the experiment awareness.

Strategy
MTV means Music Television. And our objective was to create an unique content that only MTV could do. An experiment to blend both and make music with television.