Nycomed: RESTAURANDO LEMBRANÇAS

Credits & Description:

Advertiser: NEBACETIN
Agency: SANTA CLARA
Category: Healthcare and Services
Advertising campaign: RESTAURANDO LEMBRANÇAS
Creative Directot: Serginho Lobo (Santa Clara)
Copywriter: Rodrigo Barbosa (Santa Clara)
Art Director: Julio Hirai (Santa Clara)
Creative Director: Fernando Campos (Santa Clara)

Execution
The documentary was shown on YouTube and posted on behavior, photography, tattoos and beauty blogs and websites.

Relevancy
Nebacetin is a traditional brand in the creams market that has treated cuts, scrapes and burns on the skin for many years. The brand needed to reinforce the attributes of the product in a manner both new and different from their competition.

Campaign Description
Nebacetin is a balm that has taken care of families for many years, treating cuts, scrapes and burns on the skin. To make the brand even closer to the lives of the people, we created a website: The Nebacetin Restorer, where the public could send their pictures damaged by time and receive them back restored as new. To show how a technology could help bringing back the memories of families, we released the documentary “Memories that time has not erased”, in which The Restorer took care of the pictures and the story of the oldest couple in Brazil, Seu José Francisco and Dona Otacília, who had been together for more than 83 years.

Effectiveness
Over 192,000 views on YouTube.43 000 post views in blogs. Over 1,000 likes on the brand Facebook Fan Page,.71 tweets. 
 


Strategy
We created a documentary in which we restored the photos and told the story of the oldest couple in Brazil, who had been married for 83 years.The documentary “Memories that time has not erased”, in which The Restorer took care of the pictures and the story of the oldest couple in Brazil, Seu José Francisco and Dona Otacília, who had been together for more than 83 years.

Client Brief Or Objective
The intention of the campaign was to create an emotional link between the brand and its target audience, in order to demonstrate the attributes of the product without showing only its medical efficiency.