Advertiser: TOURISM NEW ZEALAND
Agency: WHYBIN\TBWA AUCKLAND
Category: Best Use of Technology
Advertising campaign: 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
Other Credits: Colourist – Pete Richie
Sound Design/Arrangement: Clive Broughton
Cinematographer: Darryl Ward
Executive Creative Director: Dave Bowman
Editing Company: Curious
Post Production: Digital Post
Agency Producer: Jackie Clark
Planner: Julie Maciver
Copywriter: Lucy Morgan
Account Manager: Mandy Eckford
Post Production: Munki Studios
Account Supervisor: Natasja Barclay
Post Production: White Noise
Copywriter: Tammy Keegan
Other Credits: Toybox
Art Director: Andy Blood
Chief Creative Officer: Andy Blood
Copywriter: Andy Blood
Executive Creative Director: Andy Blood
Producer: Andy Mauger
Music: Dave Whitehead
Art Director: Cece Chu
Art Director: Craig Brooks
Director: Darryl Ward
Post Production: Factory Studios
Advertiser's Supervisor: Justin Watson
Director Of Photography: Lachlan Milne
Post Production: Park Road Post
Executive Creative Director: Matty Burton
Sound Design/Arrangement: Mike Gibson
Copywriter: Ryan Price
Editor: Tim Mauger
Brief Explanation
If you’re a fan of Tolkien, then one place is synonymous with Middle-earth, and that is New Zealand. New Zealand is Middle-earth on Earth. Where Gandalf strides, Hobbit’s walk, and Gollum creeps. Where fantasy and reality are one and the same thing. And where the landscapes and adventures are as amazing as those in the films. Thus100% Middle-earth=100% Pure New Zealand, was born.The film showcases everything NZ has to offer from thermal waterfalls to Mountains, Fjords, and white sand beaches. And all manner of wonderful adventures: swimming with horses, watching seals come alive at dawn, sharing freshly caught crayfish with friends, etc. Naturally the film climaxes with a helicopter shot towards Hobbiton as our travelers arrive at the actual ‘Bag End’ used in the movie The Hobbit: An Unexpected Journey.