Norton: OMAMORY

Credits & Description:

Advertiser: SYMANTEC JAPAN
Agency: BEACON COMMUNICATIONS
Category: Business Products & Services
Advertising campaign: OMAMORY
Music: Haruki Kawanaka (Mr. Music)
Advertiser's Supervisor: Hirofumi Egawa (Symantec Japan)
Production Manager: Mafumi Sato (Tyo Camp Kaz)
Copywriter: Junya Eguchi (Beacon Communications)
Producer: Masataka Saito (Tyo Camp Kaz)
Executive Creative Director/Creative Director: Masato Mitsudera (Beacon Communications )
Stylist: Mie Minagawa
Director: Sho Yanagisawa (The Directors Guild)
Producer: Takashi Shinzawa (Tyo Camp Kaz)
Editor: Shiho Etori
Cinematographer: Yoshinori Okamura
Sound Design/Arrangement: Hajime Ehara
Art: Kazuki Tasaki (Nouvelle Vague)
Digital Producer: Tomohiko Nakano (Beacon Communications)
Account Executive: Kazuhiro Miwa (Beacon Communications)
Editor: Kenichi Sasaki
Vfx Producer: Masashi Kuwahaa (Cine Griot)
Agency Producer: Seiji Hosokawa (Beacon Communications)
Art Director: Yasuo Matsubara (Beacon Communications )
Account Supervisor: Yoshihiro Ito (Beacon Communications)

Relevancy
technology × DIVINE POWERWe received divine protection for our flash drives at a traditional shrine and the data security amulet 'OMAMORY' was born. With this inserted in your PC, your data will automatically be evacuated to the amulet and protected by the gods’ power, in the event that a dangerous virus shall approach.There are 6 types of 'OMAMORY', each protecting visuals, movies, email, folders, music and confidential documents from danger. These amulets were handed to the users at stores as limited edition premiums.

Outcome
Thanks to this collaboration with the gods, Security for your PC has acquired even spiritual protection. It has…my god, …Sold out in 1 week. Brought +122% increase in sales in 1 week and acquired over 400,000 PV views.

Implementation
Since olden days, it has been customary in Japan to wear amulets called 'Omamori', believed to ward off evil and bring good luck, in hopes for peace and safety. We have applied this sacred power to cutting edge digital security.

Client Brief Or Objective
To promise it’s responsibility and the performance as the world’s No.1 security software. To activate consumers visit the stores and purchase Norton software.