Nutricia: BABY CONNECTION

Credits & Description:

Category: Best Use of Mobile Devices

Advertiser: NUTRICIA

Product/Service: BABY FOOD

Agency: DUVAL GUILLAUME ANTWERP/MODEM

Date of First Appearance: Apr 10 2011

Entrant Company: DUVAL GUILLAUME ANTWERP/MODEM, BELGIUM

Creative Director: Geoffrey Hantson/Lansen Walraet (Duval Guillaume / Modem)

Art Director: Lansen Walraet (Duval Guillaume / Modem)

Art Director: Jeroen Govaert (Duval Guillaume / Modem)

Desinger: Christoph Boost (Duval Guillaume Antwerp/Modem)

Account Director: Julie Maris, Sophie Steyaert (Duval Guillaume Antwerp/Modem)

Development: Appstrakt (Appstrakt)

Media placement: Mobile - Iphone , Android - 10 April 2010



Insights, Strategy & the Idea

Baby food company NUTRICIA wanted to start supporting parents even before their baby was born.



Creative Execution

Baby connection. A unique dual screen iPhone application that supports pregnant moms by engaging dads-to-be. Baby Connection is best used as a couple. There’s a mom and a dad version. But what’s more, the two versions can not only detect each other, if you put both phones together they literally become one!



Results and Effectiveness

Baby connection was an instant hype!