Advertiser: OMD
Agency: OMD
Category: Corporate Image & Information
Advertising campaign: WORLD'S FIRST AGENCY RADIO
: Omd Turkey (OMD Turkey)
Execution
Having OMD employees as the DJs, we started sharing our melodies 24/7. To be reached from all platforms, we crafted the apps for desktop, android and iphone. We secured the musical copyrights. Our IT department built the technical infrastructure with special servers and software; and undertook the management.We didn’t have a particular sound preference. Our DJs prepared their own lists as they wish, owning certain days of the week. During the time remaining, a computer aided easy listening format ‘Sound of Media’ was stepping in. In parallel to broadcast, we activated Facebook and Twitter accounts. We both promoted our programs and gave information about the songs during the broadcast
Effectiveness
4000 unique people listened us so far in 23,446 sessions. We received thousands of tweets/comments during the programs, from our clients, friends and colleagues from our sector.
Strategy
OMD is 10 years old...Looking at the years passed, OMD Turkey’s stance has been regarded as a ‘closed box’. It was seen as a blend of robust German engineering and sensitive Swiss artisanship. Behind its serious image, OMD shelters a colorful carnaval in reality. Under its roof of operations, there’s a big joyful ‘Italian family. Even in most stressful times, the lead to success has been the family’s warm energy. In our 10’th anniversary, we wanted to undersign a ‘ global media-first’ to share our warmth further. Our target audience were media/advertising sector, opinion leaders, academicians and students. We aimed to appeal them during their loaded office hours and reflect our joy. We crafted a project reflecting the digital evolution in media. We kicked off the world’s 1’st agency radio “Radio OMD” under www.radioomd.com.