Oral-b Promo, Case study THE BIGGEST BREAKTHROUGH by RED, Seven West Media

THE BIGGEST BREAKTHROUGH
The Promo / PR Ad titled THE BIGGEST BREAKTHROUGH was done by RED, Seven West Media advertising agencies for subbrand: Oral B (brand: Oral-b) in United States. It was released in Apr 2013.
Advertising campaign for Oral-b

Oral-b: THE BIGGEST BREAKTHROUGH

Brand
Oral B  (Oral-b)
Media
Promo, Case study
Released
April 2013
Posted
April 2013
Market
United States
Industry
Oral Hygiene
Agency
RED
Agency
Seven West Media

Credits & Description:

Advertiser: PROCTER & GAMBLE
Agency: RED AGENCY, SEVEN WEST MEDIA
Category: Best Use of Screens
Advertising campaign: THE BIGGEST BREAKTHROUGH
: (Yahoo!7 / Seven West Media)
: (Red / Seven West Media)
: (Pacific Magazines / Seven West Media)
: (MediaCom)
: (Procter & Gamble)
: (Red Engine TV / Seven West Media)

Execution
This campaign had no precedent in scale or execution. Running across TV, digital and print, it inc...

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