Owl Promo, Case study URBAN INSPIRED GLASSES by Leo Burnett Frankfurt

URBAN INSPIRED GLASSES
The Promo / PR Ad titled URBAN INSPIRED GLASSES was done by Leo Burnett Frankfurt advertising agency for Owl in Germany. It was released in Jan 2011.
Advertising campaign for Owl

Owl: URBAN INSPIRED GLASSES

Brand
Owl
Media
Promo, Case study
Released
January 2011
Posted
January 2011
Market
Germany
Industry
Prescription Eyewear
Agency
Leo Burnett Frankfurt
Creative Director
Axel Tischer
Creative Director
Gen Sadakane
Photographer
David Cuenca
Photographer
Lina Gruen

Credits & Description:

Category: Best Use of Ambient Media: Large Scale

Advertiser: OWL OPTICS

Product/Service: GLASSES

Agency: LEO BURNETT FRANKFURT

Date of First Appearance: Feb 1 2011

Entrant Company: LEO BURNETT FRANKFURT, GERMANY

Chief Creative Officer: Andreas Pauli (Leo Burnett Frankfurt)

Creative Director: Gen Sadakane (Leo Burnett Frankfurt)

Creative Director: Axel Tischer (Leo Burnett Frankfurt)

Photographer: Lina Gruen

Photographer: David Cuenca (Gigant)

Project Manager: Candy Thedens (Leo Burnett Frankfurt)

Media placement: Guerillia Action - Berlin City - 01.02.2011



Insights, Strategy & the Idea

Situation:



OWL is a manufacturer of stylish glasses, based in Berlin. The challenge was to find an easy and budget friendly way to make the brand visible to urban fashion conscious people.



Creative Execution

Solution:



Hit the people where fashion is made: on the streets of the city. By putting a big nose to windows all over the city – and made these windows an inspiration and demonstration for the variety of designs of the OWL brand.



Results and Effectiveness

Result:



OWL is more than the name of a smart bird – the brand found a smart way of communicating to it’s target group. After the ambient action OWL got tons of requests via e-mail. Also the brands website, facebook and twitter traffic increased by more than 420%.