Picon Promo, Case study HAPPINESS HEROES by H&C Leo Burnett Beirut, Leocomm

HAPPINESS HEROES
The Promo / PR Ad titled HAPPINESS HEROES was done by H&C Leo Burnett Beirut, Leocomm advertising agencies for subbrand: PICON SPREADABLE CHEESE (brand: Picon) in Lebanon. It was released in Oct 2012.

Picon: HAPPINESS HEROES

Released
October 2012
Posted
October 2012
Market
Industry
Regional Executive Creative Director
Art Director
Creative Director
Agency

Credits & Description:

Advertiser: BEL GROUP
Agency: LEO BURNETT BEIRUT, LEOCOMM
Category: Best Use of Sponsorship
Advertising campaign: HAPPINESS HEROES
Chief Creative Officer: Bechara Mouzannar (Leo Burnett Beirut)
Senior Communication Executive: Hala Akiki (Leo Burnett Beirut)
Pr General Manager: Jo Chemali (Leo Burnett Beirut)
Communication Executive: Misbah Natour (Leo Burnett Beirut)
Regional Executive Creative Director: Malek Ghorayeb (Leo Burnett Beirut)
Creative Director: Tania Saleh (Leo Burnett Beirut)
Group Communication Director: Peter Mouracade (Leo Burnett Beirut)
Senior Art Director: Davina Atallah (Leo Burnett Beirut)
Senior Art Director: Nayla Baaklini (Leo Burnett Beirut)
Communication Supervisor: Hisham Kekhia (Leo Burnett Beirut)
Art Director: Marya Ghazzaoui (Leo Burnett Beirut)