Picon Promo, Case study HAPPINESS HEROES by H&C Leo Burnett Beirut

HAPPINESS HEROES
The Promo / PR Ad titled HAPPINESS HEROES was done by H&C Leo Burnett Beirut advertising agency for subbrand: PICON SPREADABLE CHEESE (brand: Picon) in Lebanon. It was released in Nov 2012.

Picon: HAPPINESS HEROES

Released
November 2012
Posted
November 2012
Market
Industry
Regional Executive Creative Director
Art Director
Creative Director

Credits & Description:

Advertiser: BEL GROUP
Agency: LEO BURNETT BEIRUT
Category: Best Use of Integrated Media
Advertising campaign: HAPPINESS HEROES
Senior Art Director: Davina Atallah (Leo Burnett Beirut)
Regional Executive Creative Director: Malek Ghorayeb (Leo Burnett Beirut)
Communication Manager: Hala Akiki (Leo comm)
Communication Executive: Misbah Natour (Leo Burnett Beirut)
Chief Creative Officer: Bechara Mouzannar (Leo Burnett Beirut)
Communication Supervisor: Hisham Kekhia (Leo Burnett Beirut)
PR General Manager: Jo Chemali (Leo comm)
Creative Director: Tania Saleh (Leo Burnett Beirut)
Art Director: Marya Ghazzaoui (Leo Burnett Beirut)
Senior Art Director: Nayla Baaklini (Leo Burnett Beirut)
Group Communication Director: Peter Mouracade (Leo Burnett Beirut)