Jwt: TWEETOMETER

Credits & Description:

Category: Corporate Image & Information

Advertiser: JWT

Product/Service: PRESIDENTIAL CAMPAIGN FOLLOWING TOOL

Agency: JWT BRAZIL

Date of First Appearance: Oct 1 2010

Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

President/Chief Creative Officer/Copywriter: Mario D’Andrea (JWT)

Creative Director/Art Director: Roberto Fernandez (JWT)

Copywriter: Leandro Pinheiro (JWT)

Art Director: Filipe Cuvero (JWT)

Art Director: Rodrigo Adam (JWT)

Head Of Planning: Ken Fujioka (JWT)

Digital Strategy Director: Patrice Lamiral (JWT)

Account Supervisor: Priscila Oliveira (JWT)

Video Editor: Felipe Madureira (JWT)

Technology: Zauber Team (Zauber Software)

Media placement: Internet - Website - 01/octuber/2010



Insights, Strategy & the Idea

Shortly before the presidential elections in Brazil, JWT and Zauber Software launched an experimental tool to follow the discussion on the elections on twitter in real time.



Creative Execution

To follow the mapping minute by minute, one just needed to click on the link http://experimento.jwt.com.br.



Results and Effectiveness

The page 'Brazil talks about the elections on Twitter', provided a precise thermometer of the volume of comments made by voters themselves, further allowing to view messages that referred to the three major presidential candidates. In the test phase, the idea of using the tool for measuring trends and other topics relevant to consumers was widely publicized by the media.