Puma: 9.58 CATALOGUE

Credits & Description:

Advertiser: PUMA
Agency: CIRCUS DF
Category: Static
Advertising campaign: 9.58 CATALOGUE
Copywriter: Hernaldo Torres (Chas) (Circus Df)
Editor: Lucas Otero (Otero)
Production: Pablo Aura (Burumbio)
Art Director: Mauricio Serna (Circus Df)
Creative Director: Santiago Spinola (Circus Df)

Client Brief Or Objective
There is a new line of Training Gear inside our stores. We want to create a catalogue that reflects the CORE IDEA of the Brand: JOY. The new gear is released under the Brand Concept: Train Like a Bolt.

Relevancy
We simply connect the dots here: BOLT is the idea, BOLT is the fastest man in the world, so he needs the FASTEST CATALOGUE IN THE WORLD. We used a creative way to show animation and speed using still printed images: A flip-book. We used our Puma Tweet Runner. While he ran, he showed the viewer the whole training gear using assembled kits. We just add a new background and the price for the kits. We also created a customed-fit CLEVER BAG®, used in Puma Stores to send the catalogue to runners and celebrities.

Implementation
We had to show the new training gear for Puma under the brand concept TRAIN LIKE A BOLT. We wanted to introduce the new gear in a different and joyful way.

Outcome
We reached hundreds of people inside our stores, many of them took the catalogue home. We sent it to 300 celebrities and runners from Puma's PR database. All of them comment about it in their social networks.