Greenpeace Promo, Case study A NEW WARRIOR by DDB Paris

A NEW WARRIOR
The Promo / PR Ad titled A NEW WARRIOR was done by DDB Paris advertising agency for subbrand: Rainbow Warrior Website (brand: Greenpeace) in France. It was released in Feb 2011.
Advertising campaign for Greenpeace

Greenpeace: A NEW WARRIOR

Brand
Rainbow Warrior Website  (Greenpeace)
Media
Promo, Case study
Released
February 2011
Posted
February 2011
Market
France
Industry
Charities, Foundations, Volunteers, Environmental & Animal Issues
Agency
DDB Paris
Executive Creative Director
Sylvain Thirache
Executive Creative Director
Alexandre Hervé
Copywriter
Olivier Lefebvre
Art Director
Benjamin Marchal
Account Supervisor
Xavier Mendiola
Account Supervisor
Julie Garguillo
Account Supervisor
Paul Ducre
Account Supervisor
Timothee Desruelles

Awards:

Cannes Lions 2011
Cyber lionsCharities, Public Health & Safety, Public Awareness MessagesSilver

Credits & Description:

Category: Environmental PR
Advertiser: GREENPEACE
Product/Service: RAINBOW WARRIOR WEBSITE
Executive Creative Director: Alexandre Hervé (DDB Paris)
Art Director: Benjamin Marchal (DDB Paris)
Copywriter: Olivier Lefebvre (DDB Paris)
Digital Producer: Julien Leguyader (DDB Paris)
Technical Director: Ulysse Loreaux (DDB Paris)
Account Supervisor: Xavier Mendiola (DDB Paris)
Account Supervisor: Paul Ducré (DDB Paris)
Production Company: - (...

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