Category: Best Use of Mobile Devices
Advertiser: SAATCHI & SAATCHI
Product/Service: RECRUITMENT
Agency: SAATCHI & SAATCHI
Executive Creative Director: Jorg Riommi (Saatchi & Saatchi Frankfurt)
Creative Director: Sebastian Schier (Saatchi & Saatchi Frankfurt)
Art Director: Marius Pawlitza (Saatchi & Saatchi Frankfurt)
Art Director: Anna-Marina Pirsch (Saatchi & Saatchi Frankfurt)
Copywriter: Dominik Bauer (Saatchi & Saatchi Frankfurt)
Copywriter: Laura Nunziante (Saatchi & Saatchi Frankfurt)
Head Of Digital: Jochen Ihl (Saatchi & Saatchi Frankfurt)
Producer: Iris Teubert (Saatchi & Saatchi Frankfurt)
Audio Production/Sound Design: (Studio Funk)
Computer Animation/Film Production: (Acht Frankfurt)
Interactive Producer/Programming: Jan Weinkauff (Dreimannzelt)
Interactive Producer/Programming: Björn Wolf (Dreimannzelt)
Internactive Producer/Programming: Matthias Orgler (Dreimannzelt)
Music: (Hexstatic)
Interface/Navigation: Marius Pawlitza (Saatchi & Saatchi Frankfurt)
Copywriter: Gisela Schmitz (Saatchi & Saatchi Frankfurt)
Copywriter: Alice Gnodde (Saatchi & Saatchi Frankfurt)
Art Director: Ionut Vlad (Saatchi & Saatchi Frankfurt)
Media placement: iPhone App - blogs, Facebook - 25.01.2012
Insights, Strategy & the Idea
Saatchi & Saatchi is looking for new creative talent with an eye on digital.
Creative Execution
Most of the creatives have an iPhone. So we created an iPhone App that would engage the target of advertising creatives in an unexpected way, during their day per day normal workflow. You have an idea? Test it straight away with the Mobile Creative Director. It’s fun!
We circulated the App on major blogs, Facebook pages and forums in Germany, and encouraged copywriters and ADs to use it. And right when they were engaged and having fun with it, the real message came up: that of a recruitment campaign by Saatchi & Saatchi.
Results and Effectiveness
The game interface of this peculiar recruitment campaign helped us to reach the target group in a direct, personal, real and relevant way.
Furthermore, the possibility to send a message straight away to the recruiter made the use of media even more interesting. Shortly after the seeding, the number of applications almost doubled.