Samsung Promo, Case study SAMSUNG OLYMPICS SPONSORSHIP by The Red Consultancy

SAMSUNG OLYMPICS SPONSORSHIP
The Promo / PR Ad titled SAMSUNG OLYMPICS SPONSORSHIP was done by The Red Consultancy advertising agency for Samsung in United Kingdom. It was released in Apr 2013.

Samsung: SAMSUNG OLYMPICS SPONSORSHIP

Brand
Released
April 2013
Posted
April 2013

Credits & Description:

Advertiser: SAMSUNG ELECTRONICS UK
Agency: THE RED CONSULTANCY
Category: Best Use of Sponsorship
Director: Andrea Carter (The Red Consultancy)
Managing Partner: David Atkinson (Space)
Sponsorship Manager: Lucy Hutton (Cheil)
Account Director: Abbie Hughes (The Red Consultancy)
Partner: Christian Hinchcliffe (CHI & Partners)

Strategy
The PR strategy for the success of the Olympic sponsorship was to put the community at the heart of all ...

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