Advertiser: SAMSUNG ELECTRONICS UK
Agency: THE RED CONSULTANCY
Category: Best Use of Sponsorship
Director: Andrea Carter (The Red Consultancy)
Managing Partner: David Atkinson (Space)
Sponsorship Manager: Lucy Hutton (Cheil)
Account Director: Abbie Hughes (The Red Consultancy)
Partner: Christian Hinchcliffe (CHI & Partners)
Strategy
The PR strategy for the success of the Olympic sponsorship was to put the community at the heart of all ...