Seat: THE END IS LESS NIGH

Credits & Description:

Category: Best Use of Special Events and Stunt/Live Advertising

Advertiser: SEAT

Product/Service: SEAT ECOMOTIVE RANGE

Agency: ATLETICO INTERNATIONAL

Date of First Appearance: Apr 1 2011

Entrant Company: ATLETICO INTERNATIONAL, Barcelona, SPAIN

Art Director: Mark Carolan (Atletico International Advertising)

Art Director: Steve Hanson (Atletico International Advertising)

Creative Director: Jason Bramley (Atletico International Advertising)

Creative Director: Jonny Biggins (Atletico International Advertising)

Account Manager: Kai Pechan (Atletico International Advertising)

Account Director: Yolanda Viñas (Atletico International Advertising)

Media placement: Ambient - Barcelona - 06/03/2011



Insights, Strategy & the Idea

SEAT produce a great range of Ecomotive vehicles that are some of the greenest and most efficient cars out there. They save you money too, without compromising on the sporty attributes of the SEAT brand.



This led to the conclusion that doing your bit to save the world can be easy and fun. A message that was much more refreshing and would be the antidote to all the doom-mongers out there. And using a sandwich board seemed the natural solution to talking back to them in the media used by the doom mongers themselves. And is easily associated with have-a-go prophets predicting the end of the world. It’s simple message: The world is less nigh



Creative Execution

The sandwich board was created as ambient piece and taken to its natural location of a busy city area.



To maximize publicity we decided to do this during the week of the Barcelona Motor show. When we could attract the attention of the audience heading to the car stands.



Results and Effectiveness

As a result of this activity many more people were driven to the SEAT stand to investigate the Ecomotive range.