Sixt Promo SUNSHINE IN HALLE by Jung Von Matt/Elbe Hamburg

SUNSHINE IN HALLE
The Promo / PR Ad titled SUNSHINE IN HALLE was done by Jung Von Matt/Elbe Hamburg advertising agency for subbrand: Sixt Rent A Car (brand: Sixt) in Germany. It was released in Aug 2009.
Advertising campaign for Sixt

Sixt: SUNSHINE IN HALLE

Brand
Sixt Rent A Car  (Sixt)
Media
Promo
Released
August 2009
Posted
August 2009
Market
Germany
Industry
Car & Utility Rentals
Agency
Jung Von Matt/Elbe Hamburg
Executive Creative Director
Wolf Heumann
Executive Creative Director
Sascha Hanke
Creative Director
Peter Kirchhoff
Director
Sebastian Schipper
Copywriter
Frank Seiler
Art Director
Vanessa Rabea Schrooten
Account Supervisor
Joerg-Peter Dressel
Account Supervisor
Christina Griese
Producer
Susa Ehlers

Credits & Description:

Category: Best Use of Internet/Online Advertising in a Promotional Campaign

Advertiser: SIXT AUTOVERMIETUNG

Product/Service: SIXT RENT A CAR

Agency: JUNG von MATT

Date of First Appearance: Aug 26 2009 12:00AM

Entrant Company: JUNG von MATT, Hamburg, GERMANY

Entry URL: http://awards.jvm.com/elbe/2010/cannes/sunshine-in-halle

Executive Creative Director: Sascha Hanke (Jung Von Matt)

Executive Creative Director: Wolf Heumann (Jung Von Matt)

Creative Director: Peter Kirchhoff (Jung Von Matt)

Copywriter: Frank Seiler (Jung Von Matt)

Art Director: Vanessa Rabea Schrooten (Jung Von Matt)

Director of Photography: Bjoern Knechtel (Radical.media)

Producer: Susa Ehlers (Radical.media)

Director: Sebastian Schipper (Radical.media)

Account Supervisor: Joerg-Peter Dressel (Jung Von Matt)

Account Supervisor: Christina Griese (Jung Von Matt)

Media placement: Online - Youtube, Sixt.de, Sixtblog.de - 26.08.2009



Describe the objective of the promotion.

To tempt people with Sixt's affordable convertibles.



Describe how the promotion developed from concept to implementation

Sixt would like everybody to be able to afford a convertible and to enjoy driving it. That’s why Halle an der Saale, statistically Europe’s rainiest city was rocketed into a rainless weekend with a silver iodide missile giving the sun and all potential convertible drivers the best opportunity to shine.



Describe the success of the promotion with both client and consumer including some quantifiable results

The people in Halle enjoyed the longest period of good weather in that year and Sixt recognised a 40% increase in convertible rentals in Halle an der Saale. There was offline and online news coverage throughout Germany, even in the country’s most popular newspaper, BILD.



Explain why the method of promotion was most relevant to the product or service

The method reaches a wider audience. The Internet and media has been alerted to the film.
The movie shows that everyone can afford a convertible.