Sky-Frame: PANTOMIME

Credits & Description:

Category: Best Use of Special Events and Stunt/Live Advertising

Advertiser: SKY-FRAME

Product/Service: SLIDING WINDOW SYSTEM

Agency: JUNG von MATT/LIMMAT

Date of First Appearance: Sep 2 2010

Entrant Company: JUNG von MATT/LIMMAT, Zürich, SWITZERLAND

Executive Creative Director: Alexander Jaggy (Jung von Matt / Limmat)

Creative Director: Fernando Perez (Jung von Matt / Limmat)

Creative Director: Livio Dainese (Jung von Matt / Limmat)

Art Director: Daniel Serrano (Jung von Matt / Limmat)

Copywriter: Diana Rossi (Jung von Matt / Limmat)

Graphics: Laura Grümann (Jung von Matt / Limmat)

Public Relations Consultant: Cyrill Hauser (Jung von Matt / Limmat)

Art Buyer: Ilonka Galliard (Jung von Matt / Limmat)

Art Buyer: Erasmo Palomba (Jung von Matt / Limmat)

Media placement: Promo Team (Pantomimes) - Reconstruction & Renovation Fair In Zurich - 2 September 2010



Insights, Strategy & the Idea

Sky-Frame is market leader in the manufacture of frameless sliding windows, a product that depends on not being seen. Sky-Frame’s advertising platform is building industry exhibitions in Switzerland and Europe. Our objective was to use our relatively small Sky-Frame exhibition stand at Switzerland’s largest building fair to gain the widest possible awareness among the Fair’s visitors.



Creative Execution

Two mime artists in Sky-Frame overalls carried glass panes straight through the Exhibition’s window, or rather, made it look as though they did.



Results and Effectiveness

The promotion was well-received by the exhibition public. It provided an amusing diversion in an otherwise dry exhibition environment. And most importantly: the whole exhibition’s attention was focused on the Sky-Frame stand. The existing Sky-Frame exhibition stand registered four times more visitors than in the previous year. On the basis of this huge success, Sky-Frame is going to repeat the promotion at all future European fairs.