Snickers Promo, Case study THE BIGGEST ADVERTISING FAIL by BBDO Puerto Rico

THE BIGGEST ADVERTISING FAIL
The Promo / PR Ad titled THE BIGGEST ADVERTISING FAIL was done by BBDO Puerto Rico advertising agency for Snickers in Puerto Rico. It was released in Nov 2012.
Advertising campaign for Snickers

Snickers: THE BIGGEST ADVERTISING FAIL

Brand
Snickers
Media
Promo, Case study
Released
November 2012
Posted
November 2012
Market
Puerto Rico
Industry
Chocolate, Bars
Agency
BBDO Puerto Rico
Copywriter
Jescika Heffelfinger
Creative Director
Jose Andres Antillon
Art Director
Eduardo Rosado

Credits & Description:

Advertiser: MARS
Agency: BBDO PUERTO RICO
Category: Best Use of Outdoor
Senior Communication Planner: Guillermo Rodriguez-Gelpí (Havas Worldwide Puerto Rico)
Copywriter: Jescika Heffelfinger (BBDO Puerto Rico)
Art Director: Eduardo Rosado (BBDO Puerto Rico)
Account Director: Glory Rosado (BBDO Puerto Rico)
Creative Director: José Andrés Antillón (BBDO Puerto Rico)
Account Executive: Marieli Ronda (BBDO Puerto Rico)
Strategic Planning Director: Sylvia Y. Pérez (BBDO Puerto Rico)