Advertiser: TOSHIBA CORPORATION
Agency: DENTSU
Category: Home Appliances & Furnishings
Advertising campaign: 10 YEARS LIVE
Chief Creative Officer: Ako Hatano(Toshiba)
Music: Artist:masakatsu Takagi
Lighting: Fumio Miyamoto
Agency Producer: Kazuhisa Matsumoto
Director Of Photography: Kenji Maki
Copywriter: Junpei Iwata
Copywriter: Masahiko Katsuura
Art Director: Miharu Matsunaga
Director Of Photography: Masati Yoshida
Planner: Miharu Matsunaga
Chief Creative Officer: Shunji Suzuki (Toshiba)
Sound Design/Arrangement: Shingo Otaka(Omnibusjapan)
Producer: Gen Kimura
Sound Design/Arrangement: Hiromine Tanaka(Onpa)
Chief Creative Officer: Kenichirou Matsumoto (Toshiba)
Creative Director: Makoto Takeuchi
Creative Director: Masumi Nakazawa
Planner: Masahiko Katsuura
Producer: Miwako Bando
Post Production: Noritaka Imamura(Imagica)
Music: Producer:Katsuya Yamada（aiin)
Art Director: Tsudou Honda
Planner: Tsudou Honda
Director: Tsugihisa Tanaka
Post Production: Yoko Izumi(Omnibusjapan)
Producer: Tadashi Kawamura
Account Supervisor: Takanori Kurosawa
Brief Explanation
A lifespan of 10 years. The same LED light accompanies its owners for 10 years of their life. We showed a very primitive relationship between a human and light. 2 years after the earthquake disaster, we wanted to give a message that an LED light can be a part of the Japanese hope for "an ordinary happy life".