| Wave Festival, 2016 | ||
|---|---|---|
| Cyber | Craft - Cyber | Prata |
| Promo | Produtos e Serviços - Direct / Promo | Bronze |
Title: Prius Challenge
Agency: Dentsu Brasil
Advertiser: Dentsu Latin America Propaganda Ltda
Country: Brasil
Creative Director: Mario D'Andrea, Filipe Cuvero, Christian Faria
Sinopse: Brazilians were not yet familiar with hybrid technology. The campaign's objective was to explain, in a simple and fun way, the intelligent technology of the Toyota Prius, to generate interest in the car, increase in demand, generate test drives, all this which would consequently increase sales. Since the budget was not nearly enough for a traditional media campaign, we created brand entertainment around it.
Art Director: Eduardo Ataide
Produtora: Ponto Zero, Squadra Filmes