| Wave Festival, 2016 | ||
|---|---|---|
| Cyber | Craft - Cyber | Prata |
| Promo | Produtos e Serviços - Direct / Promo | Bronze |
Title: Prius Challenge
Agency: Dentsu Brasil
Advertiser: Dentsu Latin America Propaganda Ltda
Country: Brasil
Creative Director: Mario D'Andrea, Filipe Cuvero, Christian Faria
Sinopse: Brazilians were not yet familiar with hybrid technology. The campaign's objective was to explain, in a simple and fun way, the intelligent technology of the Toyota Prius, to generate interest in the car, increase in demand, generate test drives, all this which would consequently incre...