Category: Financial Products & Services
Advertiser: UNION INSURANCE
Product/Service: TRVEL INSURANCE
Agency: WIKTOR LEO BURNETT
Executive Creative Director: Peter Kacenka (Wiktor Leo Burnett)
Creative Director: Peter Izo (Wiktor Leo Burnett)
Account Director: Katarina Kvackajova (Wiktor Leo Burnett)
Media placement: announcements - a plane - 10. 06. 2011
Insights, Strategy & the Idea
Before travelling abroad people have all sorts of things on their minds, but they leave travel insurance until the last minute.
Union insurance offers travel insurance you can buy at any time, simply by sending a text message to 6655.
Creative Execution
We found a way to remind people of insurance and we inspired them to actually buy it.
Even if it’s at the last minute. When they have already boarded the airplane.
Results and Effectiveness
We have created a strong, easy and effective communication platform for insurance through the phone text message.