Yayasan Jantung Indonesia: MUSIC OF YOUR HEART

Credits & Description:

Category: Best Use of Special Events and Stunt/Live Advertising

Advertiser: YAYASAN JANTUNG

Product/Service: PUBLIC SERVICE AD/THE WORLD'S HEALTH DAY

Agency: GREY INDONISIA

Date of First Appearance: Apr 17 2011

Entrant Company: GREY INDONISIA, Jakarta, INDONESIA

Entry URL: http://www.musicofyourheart.com

Chief Creative Officer: Ali Shabaz (Grey Indonesia)

Executive Creative Director: Randy Rinaldi (Grey Indonesia)

Creative Director: Galvin Sanusi (Grey Indonesia)

Art Director: Dimaz Muktiarto (Grey Indonesia)

Art Director: Iswanda Mardio (Grey Indonesia)

Copywriter: Adriano Qalbi (Grey Indonesia)

Copywriter: Randy Rinaldi (Grey Indonesia)

Graphic Designer: Dimaz Muktiarto (Grey Indonesia)

Typographer: Dimaz Muktiarto (Grey Indonesia)

Art Buyer: Dimaz Muktiarto (Grey Indonesia)

Production Manager: Mita Amelia (Grey Indonesia)

Account Management: Randy Rinaldi (Grey Indonesia)

Account Manager: Ayu Mediasih (G2 Activation)

Account Executive: Puspita Primadita (G2 Activation)

Account Manager: Ayu Mediasih (G2 Activation)

Film Director: Aty Sudarto (Freelancer)

Music Director: Eggy (EGG Studio)

Photographer: Clarissa+Peddy (Clarissa+Peddy)

Media placement: Television Commercial - Global TV, O'Channel, DAAI TV, Trans TV - April 3 2011

Media placement: Television Commercial - Www.youtube.com - April 3 2011

Media placement: Radio Theme Song - Bens Radio, - April 10, 2011

Media placement: Radio Talk Show - GEN FM - April 13, 2011

Media placement: Posters - Jakarta's Strategic Areas, Such As Cafes, Campuses, - April 8, 2011

Media placement: Print Ad - Koran Jakarta, Kompas - April 8, 2011

Media placement: Flyers - At The Venue: Cilandak Town Square - April 17, 2011



Insights, Strategy & the Idea

Background:

Youngsters love music, but are never concerned about their heart.

Meanwhile heart disease makes up to 500,000 deaths in Indonesia.

Number of young sufferers are increasing dramatically.



Creative Execution

Solution:

In commemorating world’s health day, we launched a concert that featured a mobile recording studio. Where you can record a heartbeat and mix it with your favourite song.

Music Of My Heart. The world’s first music concert that change your attitude

Now every time the song is on, you’ll be reminded of your heart.



Results and Effectiveness

Results:

More than 2,000 people attended the concert

Over 10,000 people experienced it also at www.musicofyourheart.com

Valued over US$ 500,000 of free media coverage