Yellow Pages/ YP Promo, Case study YELLOW LOCAL by Colenso BBDO Auckland, Starcom Auckland

The Promo / PR Ad titled YELLOW LOCAL was done by Colenso BBDO Auckland, Starcom Auckland advertising agencies for Yellow Pages/ YP in New Zealand. It was released in May 2011.
Advertising campaign for Yellow Pages/ YP

Yellow Pages/ YP: YELLOW LOCAL

Brand
Yellow Pages/ YP
Media
Promo, Case study
Released
May 2011
Posted
May 2011
Market
New Zealand
Industry
Yellow Pages & Directories
Agency
Colenso BBDO Auckland
Executive Creative Director
Dave King
Director
Johnny Barker
Executive Creative Director
Steve Cochran
Digital Creative Director
Dan Wright
Designer
Renee Lam
Designer
Tias Somers
Agency
Starcom Auckland

Credits & Description:

Category: Best Localised Campaign

Advertiser: YELLOW

Product/Service: YELLOW PAGES DIRECTORY

Agency: COLENSO BBDO

Media Agency: STARCOM NEW ZEALAND, Auckland, NEW ZEALAND

Creative Chairman: Nick Worthington (Colenso BBDO)

Executive Creative Director: Steve Cochran (Colenso BBDO)

Digital Creative Director: Dan Wright (Colenso BBDO)

Group Account Director: Paul Wilson (Colenso BBDO)

Planning...

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