Sun-rype Radio NO-ADDED-SUGAR GUY by DDB Vancouver

The Radio ad titled NO-ADDED-SUGAR GUY was done by DDB Vancouver advertising agency for subbrand: 100% Fruit Juice (brand: Sun-rype) in Canada. It was released in Aug 2007.

Sun-rype: NO-ADDED-SUGAR GUY

Media
Released
August 2007
Posted
August 2007
Market
Industry
Executive Creative Director
Creative Director
Account Supervisor

Credits & Description:

Advertising Agency: DDB CANADA VANCOUVER, CANADA, CANADA
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Scriptwriter: Jeff Galbraith
Agency Producer: Katherine Mutzke
Account Supervisor: Harper Hadden
Director: Jeff Galbraith
Sound Engineer: Craig Warrian



Script in English

MVO1: Sir, do you work for Sun-Rype?
MVO2: Yes, I do.
MVO1: And what kind of work do you do?
MVO2: I’m the 'no-added-sugar' guy.
MVO1: Pardon me?
MVO2: Well Sun-Rype doesn’t add sugar to any of their juice blends, I’m the guy who doesn’t add it.
MVO1: I see. So what’s next on the corporate ladder for you?
MVO2: Hard to say. There’s an opening in the 'no-artificial-colours' but do I really need that stress?

ANN: At Sun-Rype we don't add sugar, artificial flavours or colours, because we know that what's not in our juice is just as important as what is.