Advertising Agency: EUGENIO DDB, BRAZIL
Creative Director: Marcos Pamplona
Scriptwriter: Pedro Pletitsch
Agency Producer: Madalena Angelo
Account Supervisor: Claudia Goulart
Advertiser's Supervisor: Iza Aguiar
Script in English
MVO: Zidane gets control the ball and passes it to Beckham... Beckham finds Robinho,
SFX: Music
MVO: But Lehmann beats him to it... and that certainly silenced the crowd... Lehmann feeds it out
to Bergkamp... the Dutchman makes himself some space and crosses to Thierry Henry,
SFX: Yoddle lay he hoo
MVO: But it's just too high for the Frenchman and Sergio Ramos gets a boot to it and plays it
safely upfield. Cicinho is first on the ball... he turns it through to Julio Batista...
SFX: Sound of seagulls
MVO: Fabregas takes it away from him and the ball runs loose to Gilberto...
SFX: Music
MVO: He tries to dribble but Raul gets the better of him and slips past Toure...
SFX: Music
MVO: Now Raul tries a through pass to Robinho,
SFX: Horn
MVO: But the Brazilian just can't get there in time. And that`s going to be a goalkick.
ANN: Treating black players and white players differently doesn't make any sense. 105 FM. The
Leader in Soccer.
Brief Explanation
The spot was recorded in English, with the intent of making it available to radio stations in any
country interested in divulging ideas to fight racism in soccer.