Category: Publications & Media
Advertiser: 91 FM RADIO ROCK
Product/Service: ROCK RADIO STATION
Agency: JWT BRAZIL
Creative Director: Mario D'Andrea/Fabio Miraglia
Scriptwriter: Marco Pupo/Ricardo Marques
Agency Producer: Fabiano Proença
Account Manager: José Fernando Lopes
Account Supervisor: Gabriela May
Advertiser's Supervisor: Aldo Malucelli/Carlos Gomes
Production Company: LUA NOVA, São Paulo, BRAZIL
Sound Studio: Lua Nova
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Rock music
MVO: (Singing) No one can keep me, baby
I wasn't born to belong to anybody
I make love just for fun, anyway
So, please don't ask me, baby
‘Cause I never will stay
Yeah...
I’m all yours, but just for tonight
So please don’t try to tame me, it is not alright
Nobody can put out my fire down below
I am gonna call you back
And show you that I’m in control
SFX: Music changes to R'n'B-style love song
FVO: Please, don't hang up!
(Singing) Now, I’m on my knees
And ask you baby please don’t go
I don’t understand what happened to me
It seems I lose my self control
I look at the mirror and I don’t know myself
I find some tear drops on my face too
I ate forty gallons of ice cream
Just to forget you
SFX: Rock music
ANN: Rock 'n' Roll is not for losers.
91 FM. Pure Rock.
Full script of the ad in the original language
SFX: Rock music
MVO: (Singing) No one can keep me, baby
I wasn't born to belong to anybody
I make love just for fun, anyway
So, please don't ask me, baby
‘Cause I never will stay
Yeah...
I’m all yours, but just for tonight
So please don’t try to tame me, it is not alright
Nobody can put out my fire down below
I am gonna call you back
And show you that I’m in control
SFX: Music changes to R'n'B-style love song
FVO: Please, don't hang up!
(Singing) Now, I’m on my knees
And ask you baby please don’t go
I don’t understand what happened to me
It seems I lose my self control
I look at the mirror and I don’t know myself
I find some tear drops on my face too
I ate forty gallons of ice cream
Just to forget you
SFX: Rock music
ANN: Rock 'n' Roll não é para losers.
91 FM. Puro Rock.
Brief Explanation
The idea of these spots is to praise Rock 'n' Roll and show that it is much cooler than other types of music. While the lyrics talk about parties, joy, and other good stuff, we hear Rock 'n' Roll. When the lyrics begin to mention sadness and trouble with love, the music changes style.
Note: The lyrics are originally in English because it’s a rock station. The signature was in Portuguese.