Absolut Radio DEODORANT INGREDIENTS by TBWA\Chiat\Day New York

The Radio ad titled DEODORANT INGREDIENTS was done by TBWA\Chiat\Day New York advertising agency for subbrand: Absolut Vodka (brand: Absolut) in United States. It was released in Jun 2004.
Advertising campaign for Absolut

Absolut: DEODORANT INGREDIENTS

Brand
Absolut Vodka  (Absolut)
Media
Radio
Released
June 2004
Posted
June 2004
Market
United States
Industry
Vodka
Agency
TBWA\Chiat\Day New York
Creative Director
Ecd- Gerry Graf Gcd- Joel Rodriguez

Awards:

Cannes Lions 2005
RadioAlcoholic DrinksBronze Lion for the Campaign
Clio Awards 2005
Tv & RadioCampaignBronze

Credits & Description:

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Creative Director: Gerry Graf
Scriptwriter: Dan Cronin
Agency Producer: Jennifer Harper/Lillian Lopez

Script in English
VO: It’s ABSOLUT SUMMER. Time to add flavor to something that needs it badly. Like the ingredients of a stick of deodorant, here they are performed live by Dicky Bluegrass and the Summertime Songbirds!
DICKY: (SINGING) Aluminum zirconium, tetrachlorohydrex, glycine complex,
cyclomethicone, stearyl alcohol, hydrogenated castor oil, methyl/propylparaben, glycerin stearate, dipropylene glycol, tetrasodium EDTA...
VO: Everything’s better with a little flavor. So flavor the summer, with Absolut.