Category: Cars & Automotive Services
Advertiser: ACDELCO
Product/Service: VEHICLE SERVICE CENTRES
Agency: MEMAC OGILVY & MATHER
Executive Creative Director: Till Hohmann
Creative Director: Ramzi Moutran
Scriptwriter: Sascha Kuntze
Agency Producer: Sam Eid
Account Supervisor: Benoit Freyburger
Advertiser's Supervisor: Martino Picotti
Production Company: BKP, Dubai, UNITED ARAB EMIRATES
Director: Sascha Kuntze/Rafael Rizuto
Producer: Hala Hammash
Sound Studio: BKP Music
Sound Engineer: Chris Atkins
Other Credits: Rafael Rizuto
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MEMAC OGILVY & MATHER, Dubai, UNITED ARAB EMIRATES
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: When you’re about to say what we’re about to say, you have to use every trick in the book.
ANN: Like a male voice, which appears more trustful.
With a gravelly pitch to gain more credibility.
In a slow voice that utters only 164 words per minute.
ANN: Use drums...
SFX: Drums
ANN: ...to add importance to what you say.
CHOIR: Drama!
ANN: Drama makes everything really memorable...
SFX: Elephant
ANN: ...so we hope that you...
CHOIR: You!
ANN: ...believe...
CHOIR: Believe!
ANN: ...us...
CHOIR: Us!
ANN: ...now...
CHOIR: Now!
ANN: ...when we offer...
Umm... What’s the offer?
CHOIR: He forgot the offer!
ANN: Shhh!
FVO: A free car inspection and discounts on parts and labour. At ACDelco service centres.
ANN: Uh-huh...
SFX: Drums
ANN: That’s right!
CHOIR: That’s right!
ANN: Find your nearest centre at ACDelcoArabia.com
SFX: ACDelco sound logo: ACDelco. That’s right!
Brief Explanation
Because ACDelco's service centre promotion is so unbelievable, we had to create an ad that people could truly trust, based on facts discovered in scientific research.