Category: Public Health & Safety, Public Awareness Messages
Advertiser: AD COUNCIL
Product/Service: TEEN SUICIDE PREVENTION
Agency: DDB NEW YORK
Executive Creative Director: Joseph Cianciotto
Creative Director: Joseph Cianciotto/John Moses
Scriptwriter: Amy Rakowski/Colin Lapin
Agency Producer: Brett Fisher/Matt Nowak
Account Manager: Heather Payne
Account Supervisor: Veronica Parker
Advertiser's Supervisor: Heather Payne
Production Company: BEACON STREET STUDIOS, Los Angeles, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB NEW YORK, USA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music
VARIOUS VOICES: We've been angry.
We've been hurt.
We've been lonely.
We've been pressured.
We've been ashamed.
We've been miserable.
We've been hopeless.
We've been lost.
We've been labelled.
We've been invisible.
We've been controlled.
We've been judged.
ANN1: If you're one of the more than 26 million teens living in the US today, chances are you'll go through your share of tough times.
Let's face it — being a teen isn't easy. We know because we've been there.
VARIOUS VOICES: We've been accepted.
We've been supported.
We've been confident.
We've been brave.
ANN1: Check out ReachOut.com to hear teens share their own stories on how they've made it through tough times. You might even find ways to deal with all you're dealing with.
Because we've been there, we can help each other.
VARIOUS: We've been inspired.
We've been determined.
We've been acknowledged.
We've been given a chance.
We've been there.
ALL: We've been there.
ANN1: We can help us.
ANN2: A message from the US department of Health and Community Services, the Inspire USA Foundation and the Ad Council.
Brief Explanation
'We've been there. And together, we can help us'. It's the message that resonates across all legs of our teen suicide prevention campaign.
Our goal is to shed light on the fact that teens are not alone in their struggles. The radio spot starts off highlighting the negative feelings associated with teen angst. As it builds, overlapping voices convey the idea that many teens are dealing with the same issues.
Because others have been through tough times, and made it, a transition to the positive takes place with teens, in unison reinforcing the message: that together, 'we can help us'.