The common cold: one of man's greatest afflictions, and boy does he let you know it. When a man gets a cold, any sensibility goes out the window and in comes the drama. He clutches his chest, moans in agony and is certain that he is indeed dying. While in fairness he might be suffering, the one that truly suffers the most, is often the special person in his life who has to take care of him. In this radio spot Joe Public United amped up the drama to epic proportions, sympathising with his care giver and offered her a simple solution to prevent the pain, before it has the opportunity to begin.
Media: Radio
Category: Pharmaceutical & medical
Client: Adcock Ingram
Agency: Joe Public United
Production: Produce Sound
Country: South Africa
Executive Creative Director: Pepe Marais
Creative Director: Martin Schlumpf
Creative Director: Claudi Potter
Copywriter: Jed Mowat