| Cannes Lions 2017 | ||
|---|---|---|
| Radio | Radio & Audio: Commercial Public Services | Silver Lion Campaign |
Title: Son Or Father
Agency: Y&R Thailand
Brand: Advanced Info Service Plc.
Country: Thailand
Entrant Company: Y&R Thailand, Bangkok
Advertising Agency: Y&R Thailand, Bangkok
Production Company: Cine Digital Sound, Bangkok
Additional Company: Advanced Info Service, Bangkok
Chief Creative Officer: Trong Tantivejakul (Y&R Thailand)
Executive Creative Director: Jon Chalermwong (Y&R Thailand)
Copywriter: Apoorva Arun Kale (Y&R Thailand)
Chief Creative Officer Asia, Y&R Asia: Marcus Rebeschini (Y&R Asia)
Senior Producer: Tanabodee Nelabusabanon (Y&R Thailand)
Associate Creative Director: Littichai Panitjaroen (Y&R Thailand)
Creative Group Head: Peerawat Temsomboon (Y&R Thailand)
Copywriter: Bhuvadol Thykahm (Y&R Thailand)
Sound Engineer: Pracha Selawarn (Cine Digital Sound Studio)
Script In English:
Female:If you had to choose between your own son’s wedding,and your father’s funeral,which one would you choose?V/O:No more hard decisions.The AIS Cloud Plus app with 100GB storage.Store all your cellphone images without deleting any.
Synopsis:
This spot deals with the situation where you have to make a tough choice; it is very hard to decide as both things are very important to you. When the story comes to its peak, the announcer reveals that both choices are actually just images on a cellphone that can be kept or stored in the 100GB AIS cloud. So, there’s no need for hard decisions anymore.