In the chaotic world we live in, the intense, refreshing menthol hit of Airwaves gum is almost like a little moment of calm. It clears your head, and lets you keep on being your cool, calm, collected self, no matter what's going on around you. All put together in radio spots by DDB South Africa
Category: Confectionery & snacks
Client: Wrigley
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: paul anderson
Copywriter: Jeff Tyser
Agency Producer: Mun-Ying de Lacey
Music + Sound Production: Lorens Persson