Advertising Agency: ATLETICO INTERNATIONAL BERLIN, GERMANY, Berlin
Creative Director: Waldemar Konopka
Creative Director: Waldemar Konopka
Scriptwriter: Roland Vanoni/Anne Kathrin Trybek
Account Supervisor: Carsten Riechert/Ilka Guelzau
Advertiser's Supervisor: Thilo Swoboda
Sound Engineer: Johannes Goepelt
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Doorbell
FVO: Ello, bonjour. Are you Mister Thomas?
MVO: I sure am!
FVO: My name is Amelie. I am from the Gulf of Biskaya. Tomorrow I will flood your basement. Ohlala.
And then I will take off your roof, with 'ailstones, as big as tennis balls. That is such fun, hihi.
MVO: Yes, but... my wife isn't here today. Could you come back tomorrow?
SFX: Door slams
FVO: Exactement. Tomorrow!
ANN: The next storm will definitely come. Protect yourself now with Allianz homeowner’s insurance.
More information at your local Allianz or www.Allianz.de
SFX: Allianz mnemonic
ANN: Hopefully Allianz.Full script of the ad in the original language
SFX: Doorbell
FVO: Hallo, bonjour. Sind Sie Herr Blum?
MVO: Jawohl.
FVO: Ich heiße Amelie und komme vom Golf de Biscaya. Morgen überflute ich ihren Keller. Oh la la.
Und dann decke ich ihr Dach ab mit Hagelkörner so groß wie Tennisbälle. Das macht so einen Spaß...
MVO: Ja, aber meine Frau ist heute nicht da. Kommen se doch morgen wieder.
SFX: Tür schließen
FVO: Ja richtig, morgen.
ANN: Der nächste Sturm kommt bestimmt. Sichern Sie sich jetzt ab – mit der Allianz Immobilienversicherung.
Mehr dazu bei Ihrer Allianz vor Ort oder unter www.Allianz.de
SFX: Allianz mnemonic
ANN: Hoffentlich Allianz.
Brief Explanation
Communicate the danger and consequences of thunderstorms to property owners - quickly and flexible right before they occur.
Weather phenomena like storms are being personated by entitling them with cute surnames like Kathrina. Have these allegedly friendly and cute contemporaries knock on people's doors - and you will find out that their impact is pretty much the opposite: cruel and dangerous.
Why radio spots? They allow us to flexibly react on any upcoming storm warning and to be on air before the storm hits - thus giving people the chance to protect themselves even in the very last hours before a storm occurs.
The Allianz home owner's insurance has had a considerable increase in the so-called 'elementary protection' field due to the spots and the accompanying ads and billboards.
Final numbers are pending, but the increase is expected to be around the 15% mark.