Advertising Agency: ATLETICO INTERNATIONAL BERLIN, GERMANY, Berlin
Creative Director: Waldemar Konopka
Creative Director: Waldemar Konopka
Scriptwriter: Roland Vanoni/Anne Kathrin Trybek
Account Supervisor: Carsten Riechert/Ilka Guelzau
Advertiser's Supervisor: Thilo Swoboda
Sound Engineer: Philipp Maier
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Knocking; door opening
MVO: Hey, are you Mrs. Miller?
FVO: Yes. Why?
MVO: My name is Rasmus from Scandinavia. Tomorrow I'll drop by, with heavy rains. I'll knock over the old birch in the garden and flood your basement.
FVO: No, thanks! We don't buy anything.
SFX: Door slams
MVO: How about a rubber boat?
ANN: Don’t ignore a storm warning. The consequences might hit you, too.
Protect yourself beforehand with the Allianz homeowner’s insurance.
More information at your local Allianz branch or www.Allianz.de
SFX: Allianz mnemonic
ANN: Hopefully Allianz.Full script of the ad in the original language
SFX: Tür öffnet
MVO: Hey, sind Sie Frau Watzke?
FVO: Ja. Wieso?
MVO: Mein Name ist Rasmus aus Skandinavien. Übermorgen komme ich vorbei mit heftigen Regenfällen. Dann werfe ich die alte Birke im Garten um und überflute ihren Keller...
FVO: Nein danke, wir kaufen nichts.
SFX: Tür schließt
MVO: Wie wäre es mit einem Schlauchboot?
ANN: Schlagen Sie eine Sturmwarnung nicht einfach in den Wind.
Die Folgen können auch Sie treffen Sichern Sie sich frühzeitig ab – mit der Allianz Immobilienversicherung.
Mehr dazu bei Ihrer Allianz vor Ort oder unter www.Allianz.de
SFX: Allianz mnemonic
ANN: Hoffentlich Allianz.
Brief Explanation
Goal: Communicate the danger and consequences of thunderstorms to property owners - quickly and flexibly right before they occur.
Solution: Weather phenomena like storms are being personated by entitling them with cute names like Kathrina. Have these allegedly friendly and cute contemporaries knock on people's doors - and you will find out that their impact is pretty much the opposite: cruel and dangerous.
Why radio spots? They allow us to flexibly react on any upcoming storm warning and to be on air before the storm hits - thus giving people the chance to protect themselves even in the very last hours before a storm occurs.
Impact: The Allianz homeowner's insurance has had a considerable increase in the so-called "elementary protection" field due to the spots and the accompanying ads and billboards.
Final numbers are pending, but the increase is expected to be around the 15% mark.