Advertising Agency: ATLETICO BERLIN, GERMANY, Berlin
Executive Creative Director: Roland Vanoni
Creative Director: Waldemar Konopka
Agency Producer: Carolin Akhtari
Account Supervisor: Ilka Gülzau
Advertiser's Supervisor: Martin Gwiazdowski
Sound Engineer: Andreas Ersson
Script in English
SFX: Children sing a traditional German song about winter which becomes a heavy rock version.
ANN: So quickly snow can become unbearable. For example right in front of your door.
The winter service from Alpina is ready to help in your street. www.schneedienst.de.
Script in Orginal Language
SFX: Kinder singen ein traditionelles deutsches Winterlied, das eine schwere Felsenversion wird.
ANN: So schnell kann Schnee unerträglich werden. Zum Beispiel vor Ihrer Tür.
Der Schneeräumdienst von Alpina hilft auch in Ihrer Strasse. www.schneedienst.de.
Brief Explanation
The German Christmas song ‘Schneeflöckchen, Weissröckchen’ is a very famous traditional song about the joyful anticipation of the first snowfall and the wintertime in general.
Our song starts as everybody knows it and has heard it a thousand times before: harmless and innocent with a children’s choir. But after some seconds the beat becomes harder, a rock-guitar is joining and a male singer replaces the choir. Suddenly the former beautiful song turns into an insufferable and unbearable punk-song that really annoys the listener.