Category: Public Health & Safety, Public Awareness Messages
Advertiser: AMERICAN HEART ASSOCIATION / AD COUNCIL
Product/Service: HANDS-ONLY CPR
Agency: GOTHAM
Scriptwriter: Stephen Lundberg/Meg Sheehan
Agency Producer: Neal Bergman
Account Supervisor: Sadie Thoma
Production Company: SOUND LOUNGE, New York, USA
Other Credits: Music House: Mophonics
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: GOTHAM, New York, USA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Multi-layered piece of original music, made up entirely of sounds created using hands
ANN: This entire piece of music was played with only two instruments: a right hand and a left hand.
Hands can do incredible things, but nothing compares to using them to help save a life with Hands-Only CPR.
If an adult suddenly collapses, call 911 then push hard and fast in the centre of their chest until help arrives.
Hands-Only CPR is recommended by the American Heart Association, and it’s incredibly easy and effective.
Find out more about this latest method of CPR at HandsOnlyCPR.org
The power to help save a life is in your hands.
A message from the American Heart Association and the Ad Council.
Brief Explanation
The American Heart Association recently endorsed a simplified version of CPR called Hands-Only CPR. It only requires two steps and it only requires two hands. We created an integrated campaign around the empowering idea that 'hands can do incredible things, but nothing compares to using them to save a life'.
Our radio features music tracks composed entirely of sounds made with hands.