Advertising Agency: DRAFTFCB, USA, New York
Executive Creative Director: Sandy Greenberg/Terri Meyer
Creative Director: Rob Rooney
Creative Director: Rob Rooney
Scriptwriter: Rob Rooney/Matt Bottkol
Account Supervisor: Autumn Green
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: When you get an American Standard heating & air conditioning system, your home becomes so comfortable you may never leave.
Which gives you time to do those things you’ve always wanted to do.
Like, re-enacting civil war battles.
With hamsters.
SFX: Hamsters squeaking
MVO: No, you are not General Lee. It’s Mister Jingles turn.
Yes, this shoebox is the courthouse at Appomattox.
No, the North is going to win. We’re going to do this right.
Now who doesn’t have a uniform? Report to the quartermaster’s tent.
Okay, on the count of three.
One. Two. Three! Charge!
SFX: Muskets; canons; bugles; hamsters squeaking
MVO: Oh, war is hell.
SFX: Music
ANN: American Standard Heating & Air Conditioning. Maybe it’s too comfortable.
Right now take advantage of outstanding financing offers on qualifying American Standard systems. Visit AmericanStandardAir.com or see your dealer for details.
Brief Explanation
The advertising for American Standard Heating & Cooling systems have a longstanding premise: An American Standard heating and cooling system provides homes with a level of comfort that is unsurpassed. In fact, you might never leave your home again. Which begs the question: how do you fill up all your new-found free time?