Advertising Agency: DRAFTFCB, USA, New York
Executive Creative Director: Sandy Greenberg/Terri Meyer
Creative Director: Rob Rooney
Creative Director: Rob Rooney
Scriptwriter: Rob Rooney/Matt Bottkol
Account Supervisor: Autumn Green
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Are you an Obsessive Ship-in-a-Bottle Builder?
Do you spend a lot of time indoors?
Are you plagued by tiny imaginary pirates?
When you swab the decks, do you use a Q-Tip?
Do you have nightmares about tiny icebergs?
Is the word 'frigate' acceptable in your home?
Do you sometimes refer to yourself as 'Master and Commander' of 31 Maple Street?
When people ask for your name, do you reply, 'They call me Ishmael', even though your name is Kenny?
If so... you are an Obsessive Ship-in-a-Bottle Builder, and you should not buy an American Standard heating & air conditioning system. It makes your home so comfortable, you’ll never want to leave.
And you, my tiny sail-raising friend, need to get out.
SFX: Music
ANN: American Standard Heating & Air Conditioning. Maybe it’s too comfortable.
Right now take advantage of outstanding financing offers on qualifying American Standard systems. Visit AmericanStandardAir.com or see your dealer for details.
Brief Explanation
The advertising for American Standard Heating & Cooling systems has a longstanding premise: An American Standard heating & cooling system provides homes with a level of comfort that is unsurpassed. Which raises some interesting questions: how much comfort is too much comfort? And: Are there people out there who just arent ready for the comfort that an American Standard system provides?