Advertising Agency: DRAFTFCB, USA, New York
Executive Creative Director: Sandy Greenberg/Terri Meyer
Creative Director: Rob Rooney
Creative Director: Rob Rooney
Scriptwriter: Rob Rooney/Matt Bottkol
Account Supervisor: Autumn Green
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Are you a Reclusive Old Codger?
Do you spend a lot of time indoors?
Do the words 'Crazy' 'Old' and 'Man' often precede your surname?
Are the only two moods you experience 'Grumpy' and 'Cranky?
Do you use the expletive 'Fligginflarn!'?
Do you call the television a picture radio?
Have you ever held up a baseball in front of an 8 year old and said, 'It’s mine now!'?
Do you wear spats? With shorts?
If so... you are a Reclusive Old Codger, and you should not buy an American Standard heating & air conditioning system. It will make your home so comfortable you’ll never want to leave.
And you, my fossilized friend, need to get out.
SFX: Music
ANN: American Standard Heating & Air Conditioning. Maybe it’s too comfortable.
Right now take advantage of outstanding financing offers on qualifying American Standard systems. Visit AmericanStandardAir.com or see your dealer for details.
Brief Explanation
The advertising for American Standard Heating & Cooling systems has a longstanding premise: An American Standard heating & cooling system provides homes with a level of comfort that is unsurpassed. Which raises some interesting questions: how much comfort is too much comfort? And: Are there people out there who just arent ready for the comfort that an American Standard system provides?