| Clio Awards 2017 | ||
|---|---|---|
| Audio Technique | Product/Service: Copywriting | Silver |
| LIA Awards 2017 | ||
| Radio & Audio | Campaign | Gold Winner |
| Spikes Asia 2017 | ||
| Radio | Script | Gold Spike Campaign |
| Radio | Fast Moving Consumer Goods | Silver Spike Campaign |
| Healthcare | Nutraceuticals | Bronze Spike |
| Ad Stars 2017 | ||
| Radio | Radio Craft: Scriptwriting | Gold |
| Radio | Product & Service: Drinks (alcoholic & Non-alcoholic) | Gold |
Media: Radio
Category: Drinks, non-alcoholic
Client: Fonterra/ Anchor Milk
Agency: Colenso BBDO, Auckland
Production: Harmonic Studio
Country: Australia
Creative Chairman: Nick Worthington
Creative Director: dave brady
Art Director: Samuel Trimble
Copywriter: Georgia Johnstone
Copywriter: Harry Baker
Head of Broadcast: Jen Storey
Colenso BBDO
International Group Business Director - Rachel Morgan
Group Business Director - Annabel Rees
Senior Account Manager - Tymon Rackley
Head of Planning - Mylene Ong
Digital Strategy Director - Sarah Barrett
Digital Strategist - Holly Dean
PR & Activation - Paul Gunn
Sound Design - Harmonic Studio
Composer - Peter Hobbs
Client
GM Anchor - Otavio Faccina
Marketing Manager - Kevin Taffs
Director - Marketing Clare Morgan
CMO - Andy Dasgupta
Media Agency - MediaCom
Website URL: http://ourshowroom.co.nz/milks...
Synopsis:
For the first 13 years of our lives we do exactly what our parents tell us. For the next 13, we do the exact opposite. At a time when parental influence is on the decline, the teenage years are actually when the body needs the vital nutrition of milk the most. Anchor believes every New Zealander needs the best nutrition to reach their full potential, but have traditionally aimed their communications predominantly at mums. We needed a fresh way to reach a new audience, so this campaign was designed to connect directly teenagers at this important time of life.