Advertised brand: Anthony’s Pizza & Pasta
Advert title(s): Bad Pizza
Category: Restaurants & fast food
Headline and copy text: “Bad pizza consumption. It currently affects many of our nation’s youth. want the best for your children. But you have the power to beak this viscious cycle. Teach your kids the diufference between good pizza and bad. Between fresh ingredients and frozen. Between fast food pizza and authentic, hand-tossed pizza. Talk to your kids about pizza. And give them the tools to make smart, lifelong pizza choices. Learn more at talktoyourkidsaboutpizza.com . This message sponsored by Anthony’s Pizza and Pasta. Eat good pizza.”
Advertising Agency: Cultivator Advertising & Design, Denver, U.S.A.
Agency website: http://www.cultivatorads.com
Creative Director: Tim Abare
Copywriter: Tim Abare
Additional credits:
Sound Studio: Post Modern
Engineer: Mike Cramp
Prod.: Jen Reis
Media agency: Explore Communications
Published: November, 2013
Short rationale: With the goal of separating Anthony’s from inferior, fast food pizza competitors, playful reference to public service advertising signals that Anthony’s pizzas are “good.”