Category: Restaurants & fast food
Advertised brand: Anthony’s Pizza & Pasta
Advert title(s): Silent Scourge
Headline and copy text: “A silent scourge has spread among the youth of today. Every year millions of children eat... bad pizza. Processed in large factories, full of more sugar than breakfast cereal, and loaded with preservatives and chemicals not found in nature. Buy you can do something about it, Eat Anthony’s Pizza. It’s made with real things, instead of unreal things. And go to talktoyourkidsaboutpizza.com , to learn how you can make a difference. This message sponsored by Anthony’s Pizza and Pasta. Eat good pizza.”
Advertising Agency: Cultivator Advertising & Design, Denver, U.S.A.
Agency website: http://www.cultivatorads.com
Creative Director: Tim Abare
Copywriter: Tim Abare
Sound Studio: Post Modern
Engineer: Mike Cramp
Prod.: Jen Reis
Media agency: Explore Communications
Published: November, 2013
Short rationale: With the goal of separating Anthony’s from inferior, fast food pizza competitors, playful reference to public service advertising signals that Anthony’s pizzas are “good.”