Advertised brand: Anthony’s Pizza & Pasta
Advert title(s): Want the Best
Headline and copy text: “You want the best for your children. Unfortunately, large corporate pizza chains don’t. Because every day they make millions of bad pizzas, full of chemicals and preservatives. Pizzas that replace real olive oil with soybean oil, cheese with cheese-like products, and meat... with meat crumbles. But there’s something you can do. Eat Anthony’s pizza. Real pizza from real ingredients. Go to talktoyourkidsaboutpizza.com to learn more. This message sponsored by Anthony’s Pizza and Pasta. Eat good pizza.”
Advertising Agency: Cultivator Advertising & Design, Denver, U.S.A.
Agency website: http://www.cultivatorads.com
Creative Director: Tim Abare
Copywriter: Tim Abare
Additional credits:
Sound Studio: Post Modern
Engineer: Mike Cramp
Prod.: Jen Reis
Media agency: Explore Communications
Published: November, 2013
Short rationale: With the goal of separating Anthony’s from inferior, fast food pizza competitors, playful reference to public service advertising signals that Anthony’s pizzas are “good.”