| London International Awards 2013 | ||
|---|---|---|
| Radio | Public Service/Social Welfare | Silver Winners |
| Radio | Music Adaptation | Gold Winners |
Entrant: Lowe Brindfors, Stockholm
Friends - Anti-Bullying Organisation
"Kathleen"
Corporate Name of Client: Friends - Anti-Bullying Organisation
Client Account Directors: Andreas Drufva
Jo Barker
Agency Account Directors: Peter Preisler
Magnus Wretblad
Agency: Lowe Brindfors , Stockholm
Executive Creative Director: Rickard Villard
Creatives: Kalle Dos Santos
Henning Wijkmark
Josephine Wallin
Agency Producer: Annika Appeltoft
Recording Studio: Flickorna Larsson
Description of the Project:
We wanted to raise awareness and money for Friends (Swedish anti-bullying organization) by dramatizing the dynamics of bullying: it's easier to tag along a bully or remain quiet than to stand up against hem. To make a difference you must stand up and take a side, and this must be encouraged.
The spot itself is based on an old Swedish childrens song to create a contrast between the beautiful voices and the horrible content of the lyrics.
The name is changed FOR THE SOLE purpose of maintaining rhymes and tempo from the original Swedish spot.