Arteris: Speed - O - Track

Credits & Description:

Title: Speed - O - Track
Agency: Dentsu Latin America Propaganda
Brand: Arteris
Country: Brazil
Entrant Company: Dentsu Latin America Propaganda, São Paulo
Advertising Agency: Dentsu Latin America Propaganda, São Paulo
Media Agency: Dentsu Latin America Propaganda, São Paulo
Pr Agency: Dentsu Latin America Propaganda, São Paulo
Production Company: Dentsu Latin America Propaganda, São Paulo
Ceo & Coo: Mario Dandrea (Dentsu Brasil)
Creative Director: Filipe Cuvero (Dentsu Brasil)
Creative Group Head: Christian Faria (Dentsu Brasil)
Creative Group Head: Kojiro Tanoue (Dentsu Brasil)
Project Manager: Samir El Saikali (Dentsu Brasil)
Producer: Deocleciano Junior (Dentsu Brasil)
Art Director: Eduardo Ataíde (Dentsu Brasil)
Copywriter: Carlos Mori (Dentsu Brasil)
Producer: Marcela Veroneze (Dentsu Brasil)
Copywriter: Henrique Jaballi (Dentsu Brasil)
Project Manager: Debora Cruz (Dentsu Brasil)
Technology Director: Luiz Siqueira (Isobar Iws Brazil)
Lead Innovation Engineer: André Trevisani (Isobar Iws Brazil)
Lead Experience Design: Humberto Mogetti (Isobar Iws Brazil)
Functional Analyst: Paula Burguez (Isobar Iws Brazil)
Mobile Developer: Maurício Postal (Isobar Iws Brazil)
Qa Analyst: Ramsés Almeida (Isobar Iws Brazil)
Director: Felipe Briso (Big Bonsai)
Executive Producer: Gilberto Topczweski (Big Bonsai)
Producer: Marcella Féo (Big Bonsai)
Producer: Tize Novaes (Big Bonsai)
Script In English:
V/O: Speed-o-Track, the app that speeds up the songs if you exceed the speed limit.It works like this. The driver starts listening to a pre-selected playlist on Spotify with pre-authorized songs. When you exceed the speed limit on the road, this is what happens to the song...(SFX: Rock song starts as normal, then sounds like it's being fast-forwarded)The driver slows down, and goes back to the limit. The music also slows down, and returns to normal speed.(SFX: Rock song sounds like it's being fast-forwarded, then returns to normal speed)V/O: Now music can help save lives.
Entry Summary:
In Brazil, traffic takes over 40 thousand lives each year. Many of these deaths are due to speeding. Arteris, the road concession company, wanted to fight this dangerous habit that drivers have. The problem is that none of them like to hear messages that mention accidents and deaths.
Synopsis:
No driver likes to hear messages that talk about accidents and deaths. But every driver likes to listen to music while driving. The majority listens to playlists on their smartphones. This is how the idea for creating Speed-o-Track came around. An app that uses the person’s music on Spotify to show the speed limit on roads. How it works : when logging in to the app, it automatically accesses the user’s songs on Spotify and uses data from Google Maps to identify the speed limit on roads. When the driver is over the speed limit, the song playing at that moment also speeds up and only goes back to its normal rhythm when the car is once more within the speed limit.