Advertising Agency: LOWE, MEXICO
Executive Creative Director: Juan Carlos Lugo/Chuky
Creative Director: Walter Nava
Scriptwriter: Juan Carlos Lugo/Walter Nava
Agency Producer: Adrian Guillermo
Account Supervisor: Jaime Escondrillas
Advertiser's Supervisor: Paula Tapia-Arleenn davo
Script in English
SFX: Beep
ANN: The leading actress in this commercial performed completely naked.
SFX: Beep
SFX: Music
FVO: OK girls, let’s see that sweat sliding down your abs! Come on!
Up and down and up and down.
Open your legs, close your legs.
Tighten your glutes.
Let’s jump now.
Jump, jump, jump, jump, jump, jump.
Tighten your glutes, tighten your glutes!
Tighten those glutes! Come on!
ANN: Let your pulse rise, not your sweat.
New Axe Dry Pulse. Antiperspirant.
Script in Orginal Language
SFX: Beep
ANN: La protagonista de este comercial actuo completamente desnuda.
SFX: Beep
SFX: Music
FVO: ¡Ok chicas, que se vea ese sudor deslizándose por su abdomen! ¡Venga!
Arriba, abajo, arriba, abajo.
Abro piernas, cierro piernas.
Aprieten esos glúteos.
Vamos a brincar.
Brinco, brinco, brinco, brinco, brinco, brinco.
Aprieto, glúteo, aprieto, glúteo.
¡Aprieten los glúteos! ¡Venga!
ANN: Que aumenten tus pulsaciones no tu sudor.
Nuevo Axe Seco Pulse. Antitranspirante.
Brief Explanation
Let people get to know the new Axe Dry Pulse antiperspirant.