'Offtober' is an integrated campaign featuring cinema/online videos, radio ads, digital ads, TV partnerships and out-of-home ads. The integrated campaign drives to powersmart.ca where people can play a 3-level video game, pick up tips and enter to win prizes.
Category: Public services & utilities
Client: BC Hydro
Agency: Taxi, Vancouver
Production: Soft Citizen
Country: Canada
Director: Christopher Hutsul
Executive Creative Director: Jordan Doucette
Creative Director: Nikki Jobson
Art Director: tony hird
Copywriter: sebastien wilcox
Account Director: Quinn Ingham
Agency Producer: Sarah Vingoe
Post production: Cycle Media
Casting: Powerhouse Casting
Music: Wave Audio
Account manager: Jeremy Harrison