New Zealand has one of the highest death rates from Bowel Cancer in the developed world. It kills as many Kiwis every year as Breast and Prostate Cancer combined and yet, half of all New Zealanders are not aware of the symptoms of Bowel Cancer. If detected early enough, there is a survival rate of 75%.
To raise awareness of this problem, Whybin TBWA DAN Auckland wanted to remind New Zealanders that our bums are unpredictable. Whether it's passing wind at a dinner party, or making a mad dash for the toilet after eating something you shouldnât have. We just can't control them. Bums are full of surprises. But the biggest surprise of all is Bowel Cancer.
So we created radio spots inspired by audiobooks in which people mess up in serious situations by farting.
Category: Charities & appeals
Client: Beat Bowel Cancer Aotearoa
Agency: Whybin TBWA DAN Auckland
Country: New Zealand
Chief Creative Officer: Toby Talbot
Chief Creative Officer: Dave King
Creative Director: Jonathan McMahon
Creative Director: lisa fedyszyn
Creative: Cece Chu
Creative: Ryan Price
Creative: Smeta Chhotu-Patel
Creative: Guillaume Calmelet
Producer: Sonali de Silva
Producer: Nick Barnes
Producer: Samantha Jukes
Sound: Brendon Morrow
Group Account Director: Nick Bulmer
Account Director: Amanda Green
Head of Content TVP: Liz Rosby
Post production: Envy Studios
Account team: Lucy Ochoa-Petit
Talent Agency - Word of Mouth
Voice Talent - John Callen, Sherry Wagner, Paul Barrett, Samantha Jukes